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Why Updating Your Website Is No Longer Optional (And How Search Engines and AI Reward Businesses That Actually Answer Questions)

Why Updating Your Website Is No Longer Optional (And How Search Engines and AI Reward Businesses That Actually Answer Questions)

by Charles Heitz | Aug 31, 2026 | Ai, Web Design, website tips

A website that looked “good enough” three years ago can still load. It can still show your phone number. It can still sit on page two of Google while a competitor with a simpler site, better answers, and more recent content takes the call. That is the part a lot of...
AI Content Creation: Is It a Good or Bad Thing?

AI Content Creation: Is It a Good or Bad Thing?

by Charles Heitz | Feb 21, 2024 | Content Marketing

Picture this: a world where content creation is so streamlined and automated that you don’t even need to lift a finger. Sounds too good to be true? Well, welcome to the era of AI content marketing and AI copywriting, where artificial intelligence content...

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Charles Heitz is the President of HD Marketing and has been in sales and marketing for over two decades.

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